2024
Thinkingbox
Creative Director
Lunar New Year 23'
Product & brand development to launch Riot x Netflix's smash hit animated series
2024
Thinkingbox
Creative Director
Lunar New Year 23'
Product & brand development to launch Riot x Netflix's smash hit animated series
2024
Thinkingbox
Creative Director
Lunar New Year 23'
Product & brand development to launch Riot x Netflix's smash hit animated series
2024
Thinkingbox
Creative Director
Lunar New Year 23'
Product & brand development to launch Riot x Netflix's smash hit animated series
OVERVIEW
To help Riot Games bring their annual Lunar New Year celebration to life for players across the world, the team at ThinkingBox worked closely with publishing and marketing teams to capture the spirit of this beloved global holiday through the robust set of logos and branding adorned with traditional papercut layers of red, gold and jade along with full visual design of their digital marketing launchers.
This brand kit & guide helped inform all aspects of the player-facing campaign and permeated throughout all digital, social, and experiential touchpoints across the globe. My role included creative direction over the entire brand campaign prior to delivery to our partners at Riot Games.
OVERVIEW
To help Riot Games bring their annual Lunar New Year celebration to life for players across the world, the team at ThinkingBox worked closely with publishing and marketing teams to capture the spirit of this beloved global holiday through the robust set of logos and branding adorned with traditional papercut layers of red, gold and jade along with full visual design of their digital marketing launchers.
This brand kit & guide helped inform all aspects of the player-facing campaign and permeated throughout all digital, social, and experiential touchpoints across the globe. My role included creative direction over the entire brand campaign prior to delivery to our partners at Riot Games.
OVERVIEW
To help Riot Games bring their annual Lunar New Year celebration to life for players across the world, the team at ThinkingBox worked closely with publishing and marketing teams to capture the spirit of this beloved global holiday through the robust set of logos and branding adorned with traditional papercut layers of red, gold and jade along with full visual design of their digital marketing launchers.
This brand kit & guide helped inform all aspects of the player-facing campaign and permeated throughout all digital, social, and experiential touchpoints across the globe. My role included creative direction over the entire brand campaign prior to delivery to our partners at Riot Games.
OVERVIEW
To help Riot Games bring their annual Lunar New Year celebration to life for players across the world, the team at ThinkingBox worked closely with publishing and marketing teams to capture the spirit of this beloved global holiday through the robust set of logos and branding adorned with traditional papercut layers of red, gold and jade along with full visual design of their digital marketing launchers.
This brand kit & guide helped inform all aspects of the player-facing campaign and permeated throughout all digital, social, and experiential touchpoints across the globe. My role included creative direction over the entire brand campaign prior to delivery to our partners at Riot Games.
OVERVIEW
To help Riot Games bring their annual Lunar New Year celebration to life for players across the world, the team at ThinkingBox worked closely with publishing and marketing teams to capture the spirit of this beloved global holiday through the robust set of logos and branding adorned with traditional papercut layers of red, gold and jade along with full visual design of their digital marketing launchers.
This brand kit & guide helped inform all aspects of the player-facing campaign and permeated throughout all digital, social, and experiential touchpoints across the globe. My role included creative direction over the entire brand campaign prior to delivery to our partners at Riot Games.
GLOBAL CAMPAIGN LAUNCH
Our brand campaign was distributed to global teams, reaching across all regions with huge theme parks in China, custom card games in Vietnam and even even custom packaging in Starbucks.
GLOBAL CAMPAIGN LAUNCH
Our brand campaign was distributed to global teams, reaching across all regions with huge theme parks in China, custom card games in Vietnam and even even custom packaging in Starbucks.
GLOBAL CAMPAIGN LAUNCH
Our brand campaign was distributed to global teams, reaching across all regions with huge theme parks in China, custom card games in Vietnam and even even custom packaging in Starbucks.
GLOBAL CAMPAIGN LAUNCH
Our brand campaign was distributed to global teams, reaching across all regions with huge theme parks in China, custom card games in Vietnam and even even custom packaging in Starbucks.
GLOBAL CAMPAIGN LAUNCH
Our brand campaign was distributed to global teams, reaching across all regions with huge theme parks in China, custom card games in Vietnam and even even custom packaging in Starbucks.
Product Experience
Product Experience
Product Experience
LAUNCHER PRODUCT EXPERIENCE
We partnered once again with Riot's publishing and marketing teams to develop a thematic in-launcher product experience with in-game rewards integration built on a robust UI system our team designed.
LAUNCHER PRODUCT EXPERIENCE
We partnered once again with Riot's publishing and marketing teams to develop a thematic in-launcher product experience with in-game rewards integration built on a robust UI system our team designed.
LAUNCHER PRODUCT EXPERIENCE
We partnered once again with Riot's publishing and marketing teams to develop a thematic in-launcher product experience with in-game rewards integration built on a robust UI system our team designed.
LAUNCHER PRODUCT EXPERIENCE
We partnered once again with Riot's publishing and marketing teams to develop a thematic in-launcher product experience with in-game rewards integration built on a robust UI system our team designed.
LAUNCHER PRODUCT EXPERIENCE
We partnered once again with Riot's publishing and marketing teams to develop a thematic in-launcher product experience with in-game rewards integration built on a robust UI system our team designed.
Ambient Animations
Ambient Animations
Ambient Animations
THEMATIC ANIMATIONS
Our motion team crushed some amazing ambient looping animations that appeared across social and in-product, optimized for efficient playback across modalities.
THEMATIC ANIMATIONS
Our motion team crushed some amazing ambient looping animations that appeared across social and in-product, optimized for efficient playback across modalities.
THEMATIC ANIMATIONS
Our motion team crushed some amazing ambient looping animations that appeared across social and in-product, optimized for efficient playback across modalities.
THEMATIC ANIMATIONS
Our motion team crushed some amazing ambient looping animations that appeared across social and in-product, optimized for efficient playback across modalities.
THEMATIC ANIMATIONS
Our motion team crushed some amazing ambient looping animations that appeared across social and in-product, optimized for efficient playback across modalities.
CREDITS
A huge team effort with big shoutouts to designers Krystyn Claire, Coco Petersen, Annie Myron, The Heist motion designers and our clients and partners at Riot and BOND.
CREDITS
A huge team effort with big shoutouts to designers Krystyn Claire, Coco Petersen, Annie Myron, The Heist motion designers and our clients and partners at Riot and BOND.
LOS ANGELES, CA
7:09:02 PM
LOS ANGELES, CA
7:09:02 PM
LOS ANGELES, CA
7:09:02 PM