2024
Crunchyroll
Staff Visual Product Designer
Crunchyroll
Bringing new visual, motion and design strategy to the world's most popular anime streaming platform
2024
Crunchyroll
Staff Visual Product Designer
Crunchyroll
Bringing new visual, motion and design strategy to the world's most popular anime streaming platform
2024
Crunchyroll
Staff Visual Product Designer
Crunchyroll
Bringing new visual, motion and design strategy to the world's most popular anime streaming platform
2024
Crunchyroll
Staff Visual Product Designer
Crunchyroll
Bringing new visual, motion and design strategy to the world's most popular anime streaming platform
2024
Crunchyroll
Staff Visual Product Designer
Crunchyroll
Bringing new visual, motion and design strategy to the world's most popular anime streaming platform
OVERVIEW
Crunchyroll approached me in fall 2025 to join their product team and bring sharpened visual, interactive and motion design sensibility to bear. The main mandate was to help evolve not only the fidelity of the platform, but also help grow the team's perspective, skills and design methodologies as we worked to evolve the product.
As the sole hybrid staff visual/product designer, I operated in a wide ranging R&D capacity, attaching myself to various parts of the streaming (SVOD) & marketing technology (MARTECH) products, doing enormous amounts of conceptual + shippable design work while working hand-in-glove with design, brand + engineering teams across the organization.
OVERVIEW
Crunchyroll approached me in fall 2025 to join their product team and bring sharpened visual, interactive and motion design sensibility to bear. The main mandate was to help evolve not only the fidelity of the platform, but also help grow the team's perspective, skills and design methodologies as we worked to evolve the product.
As the sole hybrid staff visual/product designer, I operated in a wide ranging R&D capacity, attaching myself to various parts of the streaming (SVOD) & marketing technology (MARTECH) products, doing enormous amounts of conceptual + shippable design work while working hand-in-glove with design, brand + engineering teams across the organization.
OVERVIEW
Crunchyroll approached me in fall 2025 to join their product team and bring sharpened visual, interactive and motion design sensibility to bear. The main mandate was to help evolve not only the fidelity of the platform, but also help grow the team's perspective, skills and design methodologies as we worked to evolve the product.
As the sole hybrid staff visual/product designer, I operated in a wide ranging R&D capacity, attaching myself to various parts of the streaming (SVOD) & marketing technology (MARTECH) products, doing enormous amounts of conceptual + shippable design work while working hand-in-glove with design, brand + engineering teams across the organization.
OVERVIEW
Crunchyroll approached me in fall 2025 to join their product team and bring sharpened visual, interactive and motion design sensibility to bear. The main mandate was to help evolve not only the fidelity of the platform, but also help grow the team's perspective, skills and design methodologies as we worked to evolve the product.
As the sole hybrid staff visual/product designer, I operated in a wide ranging R&D capacity, attaching myself to various parts of the streaming (SVOD) & marketing technology (MARTECH) products, doing enormous amounts of conceptual + shippable design work while working hand-in-glove with design, brand + engineering teams across the organization.
OVERVIEW
Crunchyroll approached me in fall 2025 to join their product team and bring sharpened visual, interactive and motion design sensibility to bear. The main mandate was to help evolve not only the fidelity of the platform, but also help grow the team's perspective, skills and design methodologies as we worked to evolve the product.
As the sole hybrid staff visual/product designer, I operated in a wide ranging R&D capacity, attaching myself to various parts of the streaming (SVOD) & marketing technology (MARTECH) products, doing enormous amounts of conceptual + shippable design work while working hand-in-glove with design, brand + engineering teams across the organization.
Living room experience
Living room experience
Living room experience
PROBLEM
When starting the app, fans are frustrated because they have to scroll too far to resume their recently watched content.
PROBLEM
When starting the app, fans are frustrated because they have to scroll too far to resume their recently watched content.
SOLUTION
Redesign the first-load experience to prioritize content and playback first while surfacing recommendations next.
SOLUTION
Redesign the first-load experience to prioritize content and playback first while surfacing recommendations next.
CONTENT FIRST WITH INSTANT PLAYBACK
By looking closely at how major gaming platforms like Xbox and Playstation approach content layout on their first-load experiences, I opted for a bolder, cleaner UI that put content, playback, and social reinforcement first.
CONTENT FIRST WITH INSTANT PLAYBACK
By looking closely at how major gaming platforms like Xbox and Playstation approach content layout on their first-load experiences, I opted for a bolder, cleaner UI that put content, playback, and social reinforcement first.
CONTENT FIRST WITH INSTANT PLAYBACK
By looking closely at how major gaming platforms like Xbox and Playstation approach content layout on their first-load experiences, I opted for a bolder, cleaner UI that put content, playback, and social reinforcement first.
CONTENT FIRST WITH INSTANT PLAYBACK
By looking closely at how major gaming platforms like Xbox and Playstation approach content layout on their first-load experiences, I opted for a bolder, cleaner UI that put content, playback, and social reinforcement first.
CONTENT FIRST WITH INSTANT PLAYBACK
By looking closely at how major gaming platforms like Xbox and Playstation approach content layout on their first-load experiences, I opted for a bolder, cleaner UI that put content, playback, and social reinforcement first.
HOME TO SERIES DETAIL - FASTER BY DESIGN
By pre-loading series detail content in the background while the first-launch experience comes into view, this redesign would allow rapid transition from home to series. Content is optimized for what can reasonably be understood from 8-10 feet away with easy controls for instant playback and quick browsing.
HOME TO SERIES DETAIL - FASTER BY DESIGN
By pre-loading series detail content in the background while the first-launch experience comes into view, this redesign would allow rapid transition from home to series. Content is optimized for what can reasonably be understood from 8-10 feet away with easy controls for instant playback and quick browsing.
HOME TO SERIES DETAIL - FASTER BY DESIGN
By pre-loading series detail content in the background while the first-launch experience comes into view, this redesign would allow rapid transition from home to series. Content is optimized for what can reasonably be understood from 8-10 feet away with easy controls for instant playback and quick browsing.
HOME TO SERIES DETAIL - FASTER BY DESIGN
By pre-loading series detail content in the background while the first-launch experience comes into view, this redesign would allow rapid transition from home to series. Content is optimized for what can reasonably be understood from 8-10 feet away with easy controls for instant playback and quick browsing.
HOME TO SERIES DETAIL - FASTER BY DESIGN
By pre-loading series detail content in the background while the first-launch experience comes into view, this redesign would allow rapid transition from home to series. Content is optimized for what can reasonably be understood from 8-10 feet away with easy controls for instant playback and quick browsing.
HOME TO SERIES - LIGHTLY THEMATIC
As an alternate design, I aimed to lightly theme the home-to-series tles with touches of manga/anime brand language, focusing heavily on video thumbnail content and use of IP artwork.
HOME TO SERIES - LIGHTLY THEMATIC
As an alternate design, I aimed to lightly theme the home-to-series tles with touches of manga/anime brand language, focusing heavily on video thumbnail content and use of IP artwork.
HOME TO SERIES - LIGHTLY THEMATIC
As an alternate design, I aimed to lightly theme the home-to-series tles with touches of manga/anime brand language, focusing heavily on video thumbnail content and use of IP artwork.
HOME TO SERIES - LIGHTLY THEMATIC
As an alternate design, I aimed to lightly theme the home-to-series tles with touches of manga/anime brand language, focusing heavily on video thumbnail content and use of IP artwork.
HOME TO SERIES - LIGHTLY THEMATIC
As an alternate design, I aimed to lightly theme the home-to-series tles with touches of manga/anime brand language, focusing heavily on video thumbnail content and use of IP artwork.
THEMATIC PLAYBARS
These were explorations for custom styled playback controls that could be skinned for different anime IPs, furthering the immersion for viewers.
THEMATIC PLAYBARS
These were explorations for custom styled playback controls that could be skinned for different anime IPs, furthering the immersion for viewers.
THEMATIC PLAYBARS
These were explorations for custom styled playback controls that could be skinned for different anime IPs, furthering the immersion for viewers.
THEMATIC PLAYBARS
These were explorations for custom styled playback controls that could be skinned for different anime IPs, furthering the immersion for viewers.
THEMATIC PLAYBARS
These were explorations for custom styled playback controls that could be skinned for different anime IPs, furthering the immersion for viewers.
Expressive Subtitles
Expressive Subtitles
Expressive Subtitles
PROBLEM
Current subtitle & caption design doesn't show expression, intonation or energy for deaf/hard of hearing listeners.
PROBLEM
Current subtitle & caption design doesn't show expression, intonation or energy for deaf/hard of hearing listeners.
SOLUTION
Design scalable expressive subtitles that capture intent, intonation and emotion in a lightweight scalable webVTT format.
SOLUTION
Design scalable expressive subtitles that capture intent, intonation and emotion in a lightweight scalable webVTT format.
LIGHTWEIGHT, SCALABLE, LOCAL
Using Rive, I tested making scalable animations in an extremely lightweight format that could work across supported languages, leveraging existing webVTT formats with variable weight fonts.
LIGHTWEIGHT, SCALABLE, LOCAL
Using Rive, I tested making scalable animations in an extremely lightweight format that could work across supported languages, leveraging existing webVTT formats with variable weight fonts.
LIGHTWEIGHT, SCALABLE, LOCAL
Using Rive, I tested making scalable animations in an extremely lightweight format that could work across supported languages, leveraging existing webVTT formats with variable weight fonts.
LIGHTWEIGHT, SCALABLE, LOCAL
Using Rive, I tested making scalable animations in an extremely lightweight format that could work across supported languages, leveraging existing webVTT formats with variable weight fonts.
LIGHTWEIGHT, SCALABLE, LOCAL
Using Rive, I tested making scalable animations in an extremely lightweight format that could work across supported languages, leveraging existing webVTT formats with variable weight fonts.
Year End Experience
Year End Experience
Year End Experience
PROBLEM
Crunchyroll had launched "year in review" experiences before - this was my personal concepts, experiments and prototypes.
PROBLEM
Crunchyroll had launched "year in review" experiences before - this was my personal concepts, experiments and prototypes.
SOLUTION
Design a digital booster pack opening experience with custom collectable cards, personalized with user watch data.
SOLUTION
Design a digital booster pack opening experience with custom collectable cards, personalized with user watch data.
CUSTOMIZED, LIGHTWEIGHT AND THEMATIC
Using Rive, I designed several concept cards built with flexible data binding in a state machine that could dynamically generate art, text and data strings along with robust animations that could be easily integrated into web, iOS and Android experiences.
CUSTOMIZED, LIGHTWEIGHT AND THEMATIC
Using Rive, I designed several concept cards built with flexible data binding in a state machine that could dynamically generate art, text and data strings along with robust animations that could be easily integrated into web, iOS and Android experiences.
CUSTOMIZED, LIGHTWEIGHT AND THEMATIC
Using Rive, I designed several concept cards built with flexible data binding in a state machine that could dynamically generate art, text and data strings along with robust animations that could be easily integrated into web, iOS and Android experiences.
CUSTOMIZED, LIGHTWEIGHT AND THEMATIC
Using Rive, I designed several concept cards built with flexible data binding in a state machine that could dynamically generate art, text and data strings along with robust animations that could be easily integrated into web, iOS and Android experiences.
CUSTOMIZED, LIGHTWEIGHT AND THEMATIC
Using Rive, I designed several concept cards built with flexible data binding in a state machine that could dynamically generate art, text and data strings along with robust animations that could be easily integrated into web, iOS and Android experiences.
