2020
Loaded
Art Director
adidas Time In
Content, strategy and design direction for a world first product partnership between adidas Originals and Ninja
2020
Loaded
Art Director
adidas Time In
Content, strategy and design direction for a world first product partnership between adidas Originals and Ninja
2020
Loaded
Art Director
adidas Time In
Content, strategy and design direction for a world first product partnership between adidas Originals and Ninja
2020
Loaded
Art Director
adidas Time In
Content, strategy and design direction for a world first product partnership between adidas Originals and Ninja
2020
Loaded
Art Director
adidas Time In
Content, strategy and design direction for a world first product partnership between adidas Originals and Ninja
OVERVIEW
Following a long history of partnering with cultural icons across sports, music and beyond, adidas Originals & gaming/streaming icon Tyler 'Ninja' Blevins announced a world-first footwear & apparel partnership in 2019 that celebrated gamers in a way that had never been done before.
The campaign & launch of the TIME IN NITE JOGGER were the direct result of a concentrated effort between Loaded, adidas Originals, and 3AM/Wildcard. I had the distinct pleasure of operating as creative lead, designing the TIME IN branding & directing efforts across digital, social & interactive...a truly once-in-a-lifetime project.
OVERVIEW
Following a long history of partnering with cultural icons across sports, music and beyond, adidas Originals & gaming/streaming icon Tyler 'Ninja' Blevins announced a world-first footwear & apparel partnership in 2019 that celebrated gamers in a way that had never been done before.
The campaign & launch of the TIME IN NITE JOGGER were the direct result of a concentrated effort between Loaded, adidas Originals, and 3AM/Wildcard. I had the distinct pleasure of operating as creative lead, designing the TIME IN branding & directing efforts across digital, social & interactive...a truly once-in-a-lifetime project.
OVERVIEW
Following a long history of partnering with cultural icons across sports, music and beyond, adidas Originals & gaming/streaming icon Tyler 'Ninja' Blevins announced a world-first footwear & apparel partnership in 2019 that celebrated gamers in a way that had never been done before.
The campaign & launch of the TIME IN NITE JOGGER were the direct result of a concentrated effort between Loaded, adidas Originals, and 3AM/Wildcard. I had the distinct pleasure of operating as creative lead, designing the TIME IN branding & directing efforts across digital, social & interactive...a truly once-in-a-lifetime project.
OVERVIEW
Following a long history of partnering with cultural icons across sports, music and beyond, adidas Originals & gaming/streaming icon Tyler 'Ninja' Blevins announced a world-first footwear & apparel partnership in 2019 that celebrated gamers in a way that had never been done before.
The campaign & launch of the TIME IN NITE JOGGER were the direct result of a concentrated effort between Loaded, adidas Originals, and 3AM/Wildcard. I had the distinct pleasure of operating as creative lead, designing the TIME IN branding & directing efforts across digital, social & interactive...a truly once-in-a-lifetime project.
OVERVIEW
Following a long history of partnering with cultural icons across sports, music and beyond, adidas Originals & gaming/streaming icon Tyler 'Ninja' Blevins announced a world-first footwear & apparel partnership in 2019 that celebrated gamers in a way that had never been done before.
The campaign & launch of the TIME IN NITE JOGGER were the direct result of a concentrated effort between Loaded, adidas Originals, and 3AM/Wildcard. I had the distinct pleasure of operating as creative lead, designing the TIME IN branding & directing efforts across digital, social & interactive...a truly once-in-a-lifetime project.
Key Visuals
Key Visuals
Key Visuals
Concepts
MASTERY IN THE MAELSTROM
The final marketing key visuals were a behemoth partnership with Tim Tadder, adidas Originals, Wolf & Crow and Loaded. I had the pleasure of helping design and finish the final visuals that launched globally.
MASTERY IN THE MAELSTROM
The final marketing key visuals were a behemoth partnership with Tim Tadder, adidas Originals, Wolf & Crow and Loaded. I had the pleasure of helping design and finish the final visuals that launched globally.
MASTERY IN THE MAELSTROM
The final marketing key visuals were a behemoth partnership with Tim Tadder, adidas Originals, Wolf & Crow and Loaded. I had the pleasure of helping design and finish the final visuals that launched globally.
MASTERY IN THE MAELSTROM
The final marketing key visuals were a behemoth partnership with Tim Tadder, adidas Originals, Wolf & Crow and Loaded. I had the pleasure of helping design and finish the final visuals that launched globally.
MASTERY IN THE MAELSTROM
The final marketing key visuals were a behemoth partnership with Tim Tadder, adidas Originals, Wolf & Crow and Loaded. I had the pleasure of helping design and finish the final visuals that launched globally.
Launch
Concepts
Concepts
Concepts
DR. STRANGE BUT MAKE IT KEYBOARD KEYS
We worked with Wolf & Crow on honing in our main key visuals based on my original concept - Ninja surrounded by keyboard keys as a Dr. Strange-esque master of elements
DR. STRANGE BUT MAKE IT KEYBOARD KEYS
We worked with Wolf & Crow on honing in our main key visuals based on my original concept - Ninja surrounded by keyboard keys as a Dr. Strange-esque master of elements
DR. STRANGE BUT MAKE IT KEYBOARD KEYS
We worked with Wolf & Crow on honing in our main key visuals based on my original concept - Ninja surrounded by keyboard keys as a Dr. Strange-esque master of elements
DR. STRANGE BUT MAKE IT KEYBOARD KEYS
We worked with Wolf & Crow on honing in our main key visuals based on my original concept - Ninja surrounded by keyboard keys as a Dr. Strange-esque master of elements
DR. STRANGE BUT MAKE IT KEYBOARD KEYS
We worked with Wolf & Crow on honing in our main key visuals based on my original concept - Ninja surrounded by keyboard keys as a Dr. Strange-esque master of elements
Behind the scenes
Launch
Launch
Launch
A WORLD FIRST LAUNCH
We designed specialized sets of influencer seeding kits in soft touch boxes and "time cards" to tease the launch, and launched the product line shortly after.
A WORLD FIRST LAUNCH
We designed specialized sets of influencer seeding kits in soft touch boxes and "time cards" to tease the launch, and launched the product line shortly after.
A WORLD FIRST LAUNCH
We designed specialized sets of influencer seeding kits in soft touch boxes and "time cards" to tease the launch, and launched the product line shortly after.
A WORLD FIRST LAUNCH
We designed specialized sets of influencer seeding kits in soft touch boxes and "time cards" to tease the launch, and launched the product line shortly after.
A WORLD FIRST LAUNCH
We designed specialized sets of influencer seeding kits in soft touch boxes and "time cards" to tease the launch, and launched the product line shortly after.
Behind the scenes
Behind the scenes
Behind the scenes
TEAM EFFORT ACROSS THE BOARD
Our amazing photographer Tim Tadder and his team ran the shoot, managed client and locked in some amazing photos to build our global key visuals from.
TEAM EFFORT ACROSS THE BOARD
Our amazing photographer Tim Tadder and his team ran the shoot, managed client and locked in some amazing photos to build our global key visuals from.
TEAM EFFORT ACROSS THE BOARD
Our amazing photographer Tim Tadder and his team ran the shoot, managed client and locked in some amazing photos to build our global key visuals from.
TEAM EFFORT ACROSS THE BOARD
Our amazing photographer Tim Tadder and his team ran the shoot, managed client and locked in some amazing photos to build our global key visuals from.
TEAM EFFORT ACROSS THE BOARD
Our amazing photographer Tim Tadder and his team ran the shoot, managed client and locked in some amazing photos to build our global key visuals from.
