2021
Loaded
Art Director
adidas Chase the Spark
Animation & design direction for Ninja's second product drop with adidas Originals
2021
Loaded
Art Director
adidas Chase the Spark
Animation & design direction for Ninja's second product drop with adidas Originals
2021
Loaded
Art Director
adidas Chase the Spark
Animation & design direction for Ninja's second product drop with adidas Originals
2021
Loaded
Art Director
adidas Chase the Spark
Animation & design direction for Ninja's second product drop with adidas Originals
2021
Loaded
Art Director
adidas Chase the Spark
Animation & design direction for Ninja's second product drop with adidas Originals
OVERVIEW
Sometimes the path you walk isn't always clear, but for Ninja - there was a spark. Following the landmark release of his own signature colorway with adidas Originals, the creative team at Loaded concepted & launched a second drop in fall 2020: Chase The Spark.
To pay homage to gaming's close creative ties with anime, we wrote and animated a heavily-stylized :30 spot that featured an anime Ninja talking about his journey while leaping through time in his new adidas footwear colorways. I had the pleasure of directing creative efforts across all touchpoints (concept, character development, animation/VO) & designing the campaign branding.
OVERVIEW
Sometimes the path you walk isn't always clear, but for Ninja - there was a spark. Following the landmark release of his own signature colorway with adidas Originals, the creative team at Loaded concepted & launched a second drop in fall 2020: Chase The Spark.
To pay homage to gaming's close creative ties with anime, we wrote and animated a heavily-stylized :30 spot that featured an anime Ninja talking about his journey while leaping through time in his new adidas footwear colorways. I had the pleasure of directing creative efforts across all touchpoints (concept, character development, animation/VO) & designing the campaign branding.
OVERVIEW
Sometimes the path you walk isn't always clear, but for Ninja - there was a spark. Following the landmark release of his own signature colorway with adidas Originals, the creative team at Loaded concepted & launched a second drop in fall 2020: Chase The Spark.
To pay homage to gaming's close creative ties with anime, we wrote and animated a heavily-stylized :30 spot that featured an anime Ninja talking about his journey while leaping through time in his new adidas footwear colorways. I had the pleasure of directing creative efforts across all touchpoints (concept, character development, animation/VO) & designing the campaign branding.
OVERVIEW
Sometimes the path you walk isn't always clear, but for Ninja - there was a spark. Following the landmark release of his own signature colorway with adidas Originals, the creative team at Loaded concepted & launched a second drop in fall 2020: Chase The Spark.
To pay homage to gaming's close creative ties with anime, we wrote and animated a heavily-stylized :30 spot that featured an anime Ninja talking about his journey while leaping through time in his new adidas footwear colorways. I had the pleasure of directing creative efforts across all touchpoints (concept, character development, animation/VO) & designing the campaign branding.
OVERVIEW
Sometimes the path you walk isn't always clear, but for Ninja - there was a spark. Following the landmark release of his own signature colorway with adidas Originals, the creative team at Loaded concepted & launched a second drop in fall 2020: Chase The Spark.
To pay homage to gaming's close creative ties with anime, we wrote and animated a heavily-stylized :30 spot that featured an anime Ninja talking about his journey while leaping through time in his new adidas footwear colorways. I had the pleasure of directing creative efforts across all touchpoints (concept, character development, animation/VO) & designing the campaign branding.
Brand Mark
Brand Mark
Brand Mark
Anthem Spot
MASTERY IN THE MAELSTROM
The final marketing key visuals were a behemoth partnership with Tim Tadder, adidas Originals, Wolf & Crow and Loaded. I had the pleasure of helping design and finish the final visuals that launched globally.
MASTERY IN THE MAELSTROM
The final marketing key visuals were a behemoth partnership with Tim Tadder, adidas Originals, Wolf & Crow and Loaded. I had the pleasure of helping design and finish the final visuals that launched globally.
MASTERY IN THE MAELSTROM
The final marketing key visuals were a behemoth partnership with Tim Tadder, adidas Originals, Wolf & Crow and Loaded. I had the pleasure of helping design and finish the final visuals that launched globally.
MASTERY IN THE MAELSTROM
The final marketing key visuals were a behemoth partnership with Tim Tadder, adidas Originals, Wolf & Crow and Loaded. I had the pleasure of helping design and finish the final visuals that launched globally.
MASTERY IN THE MAELSTROM
The final marketing key visuals were a behemoth partnership with Tim Tadder, adidas Originals, Wolf & Crow and Loaded. I had the pleasure of helping design and finish the final visuals that launched globally.
Launch
Anthem Spot
Anthem Spot
Anthem Spot
Stills
Stills
Stills
Stills
DR. STRANGE BUT MAKE IT KEYBOARD KEYS
We worked with Wolf & Crow on honing in our main key visuals based on my original concept - Ninja surrounded by keyboard keys as a Dr. Strange-esque master of elements
DR. STRANGE BUT MAKE IT KEYBOARD KEYS
We worked with Wolf & Crow on honing in our main key visuals based on my original concept - Ninja surrounded by keyboard keys as a Dr. Strange-esque master of elements
DR. STRANGE BUT MAKE IT KEYBOARD KEYS
We worked with Wolf & Crow on honing in our main key visuals based on my original concept - Ninja surrounded by keyboard keys as a Dr. Strange-esque master of elements
DR. STRANGE BUT MAKE IT KEYBOARD KEYS
We worked with Wolf & Crow on honing in our main key visuals based on my original concept - Ninja surrounded by keyboard keys as a Dr. Strange-esque master of elements
DR. STRANGE BUT MAKE IT KEYBOARD KEYS
We worked with Wolf & Crow on honing in our main key visuals based on my original concept - Ninja surrounded by keyboard keys as a Dr. Strange-esque master of elements
Social Assets
Social Assets
Social Assets
CREDITS
Big thanks to our partners at 3AM/Wildcard and Laundry for bringing this spot to life.
CREDITS
Big thanks to our partners at 3AM/Wildcard and Laundry for bringing this spot to life.
LOS ANGELES, CA
4:01:07 PM
LOS ANGELES, CA
4:01:07 PM
LOS ANGELES, CA
4:01:07 PM